OUR STORY

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Al Borj History

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Golden Moments of Al Borj

With the World Trade Organization's elimination of trade quotas in 2004, more and more companies realized that automation is the only way to achieve a competitive edge. Al Borj bagged on this opportunity to promote and supply highly automated machines from top reputed suppliers worldwide. Further the socio-economic condition like modern banking facilities, Duty Free Zones, and cheap labor acted as a catalyst in our effort to completely automize the garment industry.

After revolutionizing the garment machinery sector, Al Borj ventured in automated machinery for home textile industry as well. With changing market trend, automated solutions became a vital part of industry needs. Eventually the concept gained popularity within local Arab manufacturers and Non Apparel sectors including Car Seat manufacturers, tent manufacturers etc.

Over a period of time, Al Borj experienced resounding success in promoting high tech embroidery machines to textile industry.

The Growth and transcendence

With a proper unit base in form of Al Murtaza with reputed suppliers, there was never a problem for Al Borj in getting the major agencies for global reputed brands. Most of these suppliers represented our General Machines Department Taking a step further Al Borj partnered with the leaders in industrial Cutting – Gerber Technology in 1988 to further extend its product profile

The boom in industry during the year 1992-93 witnessed the existence of around 260 garment industries in UAE and around the GCC region.

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